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You don't. Since the beauty of fractals lies in their infinite detail, instead of their overall shapes and colors, the only way to appreciate this site is to visit it on a computer.
See these links for great explanations:
Click on the canvas to place a crosshair, than click the "show Julia set modification of fractal" button to create another fractal based on how the original fractal looks near that point. For example, if you place the crosshair at a zigzaggy-lightningy region of the Mandelbrot fractal, the corresponding Julia fractal will be zigzaggy and lightningy everywhere. If you place it at a spirally region, the entire Julia set will be spirally. If you can't place the crosshair by clicking, toggle the "show orginal fractal" button to go back to the original fractal, then try again.